Siva Sivaram was selected executive vice president of memory innovation in May 2016 when SanDisk was obtained by Western Digital. Sivaram has over 30 years of experience in semiconductors, 3D memory architectures, process innovation, equipment and materials. He has held executive positions at Intel and Matrix Semiconductor, and at SanDisk after its acquisition of Matrix. Additionally, he was the creator and CEO of Twin Creeks Technologies, a photovoltaic panel and equipment company. He is an alumnus of the National Institute of Innovation, Tiruchi, India, where he made his bachelor’s degree in mechanical engineering.